POSITION SUMMARY:

Reporting directly to the CEO, the CMO is tasked with driving our membership recruitment and renewal, membership engagement/support, and customer care. The CMO provides strategic vision, creative solutions, and strong leadership skills to a dedicated staff of both in-house and field-based positions. The CMO is responsible for helping to develop and execute effective recruiting strategies to increase membership in Girl Scouting through a variety of in person meetings, presentations, and networking opportunities with community organizations, corporations, schools, educators, higher education, faith-based institutions and other community constituents. The CMO is responsible for securing girl and adult volunteer participation and community partnerships through community cultivation and lead generation.

 Major Accountabilities

•  The CMO will manage a cross-functional team of full and part-time staff who directly support the members of our organization including recruitment, engagement/support, and customer care.  
• The CMO’s primary responsibility is to develop and implement a sustainable, scalable model that will significantly increase the number of girls participating in Girl Scouting leadership development programs.
• The CMO will work to ensure the diversity of our membership reflects the changing demographics in the state of CT and interests of the girls we serve.
• The CMO is responsible for implementing a sustainable volunteer experience that is both satisfying and supportive through coaching and training efforts that will provide the volunteer with the necessary tools to effectively deliver the Girl Scout Leadership Experience to the girls.
• The CMO will oversee the Girl Scouts of CT customer care center which ensures our members have the best experience when contacting our organization through efficient and correct and courteous responses in a timely manner.
• The CMO will foster an employee environment that encourages innovative and creative solutions to achieve initiatives and objectives. Utilizing data and employing critical thinking analysis is essential.  
• The CMO is expected to cultivate external relationships which will enhance our Girl Scouts member experience and engagement.
• The CMO acts as a key decision-maker and leader of the organization and is expected to promote a collaborative, cooperative, and productive working environment.
• In collaboration with the executive team and the Leadership Team, the CMO develops annual budgets, sets strategy for the organization, sets organizational policy and is an exemplary example of the Girl Scout Promise, Law and our Leadership Competencies. 
• The CMO is expected to continuously look to increase organizational effectiveness through staff development and training, advanced technology and operational efficiencies. 

 Position Requirements 

• The CMO will have demonstrated experience of 8-10 years or more in overseeing comparable administrative functions at a mid to large sized organization. 
• Experience with non-profits or membership organizations is desirable.
• Staff are located across all of our offices, Girl Scouts of Connecticut is a volunteer based organization, as such, and there is a need to be available some weekends and evenings in support of our mission.  
• The Council is a state-wide organization, some travel is required with mileage reimbursement.
• Ensures business continuity or recovery measures are in place for the Membership Department.
• Management oversight of staff training programs.  Identifies training for staff and volunteers to meet the evolving needs of internal/external stakeholders.

 EDUCATION and/or EXPERIENCE:

• A minimum bachelor’s degree is required, and a master’s degree is preferred. 
• Must have excellent communications, strategic and critical thinking skills. 
• Prior senior level executive supervisory experience is required, and the ideal candidate will be a confident leader, a team player and be a role model for subordinates and other staff.